Airbnb statistics are the company-reported and third-party figures that describe the size, performance and economics of the Airbnb platform, from revenue and nights booked to listings, fees and occupancy. For hosts and investors, the useful ones are not trivia: they show how much demand the platform is generating, what it costs to participate, and how much supply you are competing with.
The most important numbers moved in 2026. Airbnb closed 2025 with $12.2 billion in revenue and more than 9 million active listings, grew second-quarter 2026 revenue 17%, and is moving every host to a single 15.5% host-only service fee. In the U.S., AirDNA forecasts steady occupancy near 57.4% as supply growth slows. This page collects the figures we trust, with sources named, and explains what each means for your property. Awning manages 20,000+ vacation rental properties across all 50 states, so we also flag where national numbers diverge from what we see operating on the ground.
Method note: We use only figures we could trace to Airbnb's own filings and shareholder letters, AirDNA, KeyData and named industry coverage. All numbers are paraphrased and rounded. Where an older statistic could not be verified for 2026, we removed it.
Key takeaways
- Scale: Airbnb generated $12.2 billion of revenue and $91.3 billion of gross booking value in 2025, and booked 533.0 million nights and seats.
- Momentum: Q2 2026 revenue rose 17% to about $3.6 billion, with nights and seats booked up 10% to 148.3 million.
- Supply: Airbnb reports more than 9 million active listings and more than 5 million hosts worldwide.
- Fees: most hosts now pay a 15.5% host-only service fee, replacing the older split between a host fee (about 3%) and a guest fee.
- U.S. performance: AirDNA forecasts 2026 U.S. occupancy of about 57.4%, RevPAR growth of about 2.9%, and demand and supply both growing near 2.7%.
Airbnb company statistics
Airbnb's full-year 2025 revenue was $12.2 billion, up 10% from 2024, with net income of $2.5 billion, according to the company's Q4 2025 shareholder letter. Those numbers show a mature, highly profitable marketplace that is still growing double digits in bookings value.
Full-year 2025 (Airbnb Q4 2025 shareholder letter):
- Revenue: $12.2 billion, up 10% (10% excluding currency effects).
- Net income: $2.5 billion, a 21% margin.
- Adjusted EBITDA: $4.3 billion, a 35% margin.
- Free cash flow: $4.6 billion, a 38% margin.
- Gross booking value (GBV): $91.3 billion, up 12% (10% excluding currency effects).
- Nights and seats booked: 533.0 million, up 8%.
- Share repurchases: $3.8 billion of Class A stock in 2025.
Q4 2025 (via Rental Scale-Up's summary):
- Revenue of $2.8 billion, up 12%; GBV of $20.4 billion, up 16%; nights and seats of 121.9 million, up 10%.
- Net income of $341 million, down from $461 million a year earlier, and an adjusted EBITDA margin of 28%, down from 31%.
Q2 2026 (Airbnb 10-Q and earnings coverage):
- Revenue: $3.608 billion, up 17% (13% excluding currency effects).
- GBV: $27.2 billion, up 16%.
- Nights and seats booked: 148.3 million, up 10%.
- Net income: $816 million, versus $642 million in Q2 2025.
- Adjusted EBITDA: $1.261 billion, a 35% margin; free cash flow of $1.253 billion.
- Take rate: about 13.2% of GBV, essentially flat year over year.
Airbnb was founded in 2008 and went public in December 2020, according to its investor relations materials. We have omitted stock price and market capitalization because they change daily; check a live quote if you need them.
What it means for hosts: GBV is growing faster than nights (12% versus 8% in 2025, 16% versus 10% in Q2 2026), which means average prices and larger bookings are lifting revenue. That favors hosts with larger, higher-quality homes.
Listing and host statistics
Airbnb reports more than 9 million active listings worldwide and more than 5 million hosts, operating in over 220 countries and regions. Those figures come from the Q4 2025 shareholder letter and indicate how much supply a listing competes with.
- Active listings: more than 9 million worldwide.
- Hosts: more than 5 million worldwide.
- Reach: more than 220 countries and regions.
- Cumulative guest arrivals: more than 2.5 billion.
- Guest Favorite: more than 500 million nights booked at Guest Favorite listings since the program launched.
- Large homes: entire homes with four or more bedrooms were the fastest-growing category in Q2 2026, and bedroom nights grew more than 12%, faster than nights overall.
What it means for hosts: Guest Favorite status and bedroom count are both visible in how bookings are allocated. If you own a larger home, you are positioned in the segment Airbnb says is growing fastest; if you do not, review rate and review quality first. Our occupancy rate guide (see Related Resources) explains how to benchmark your own performance.
Booking and guest-demand statistics
Airbnb's guest demand is healthy in 2026: Q2 nights and seats rose 10%, first-time guests rose 11% (the highest growth in four years), and North America had its strongest night growth in nearly three years. Demand growth is broad, not confined to one region.
- App usage: app bookings rose 23% and represented 64% of nights in Q2 2026.
- First-time guests: up 11% year over year, the strongest growth in four years.
- North America: high-single-digit growth in nights booked, the strongest in nearly three years.
- Reserve Now, Pay Later: more than 20% of bookings in Q2 2026 per Rental Scale-Up's summary of the earnings call, though Airbnb's filing notes these bookings carry higher cancellation rates.
- Hotels: hotel nights are growing about three times faster than the homes business, though hotels remain a single-digit share of bookings.
- Customer support: about 45% of issues handled by AI resolve without a human agent, and support cost per booking fell roughly 16% year over year.
What it means for hosts: Reserve Now, Pay Later extends booking lead times but raises cancellation risk, so review your cancellation policy and calendar rules. Hotel growth means you are competing for the same guest on a broader inventory base, which makes listing quality and review count more important.
Pricing and ADR statistics
Airbnb's global average daily rate was $183.73 in Q2 2026, up 5% year over year, and up 7% in North America and Europe. In the U.S., AirDNA's January 2026 review showed an ADR of $246.62, up 3.6% year over year.
- Airbnb global ADR (Q2 2026): $183.73, up 5%.
- North America and Europe ADR growth: about 7%.
- U.S. ADR (AirDNA, January 2026): $246.62, up 3.6%.
- U.S. RevPAR (AirDNA, January 2026): $119.27, up 2.1%.
The January numbers are a single-month snapshot from a seasonal low, not an annual average, and they reflect all U.S. STR listings tracked by AirDNA rather than Airbnb alone.
What it means for hosts: the gap between the global ADR and the U.S. figure shows why you should benchmark against local comps, not headline averages. Our Airbnb revenue calculator uses local inputs for exactly that reason.
U.S. short-term rental market statistics
AirDNA's July 2026 midyear outlook forecasts 2026 U.S. short-term rental occupancy of 57.4%, compared with about 57.0% before the pandemic, with RevPAR growth near 2.9%. Slower supply growth, not a demand surge, is the main reason performance is improving.
- 2026 occupancy forecast: 57.4%, versus about 57.0% pre-pandemic.
- 2026 RevPAR forecast: up about 2.9%.
- Demand growth: about 2.7%. Available-listing growth: about 2.7%.
- January 2026: occupancy of 48.4% (down 1.5% year over year), available listings of about 1.68 million (up 4.2%), and total nights booked up 5.5%.
- 2025 trend: AirDNA projected 2025 demand growth of about 4.9% against supply growth of about 4.7%, and December 2025 occupancy was 51.0%, down 1.7% year over year.
- Large homes and pets: in AirDNA data summarized by StayFi, 6-plus-bedroom bookings rose about 12.6% year over year, 3-bedroom bookings about 7.5%, and pet-friendly listings earned a nightly rate about $17 higher.
- RevPAR growth leaders (year to date, midyear 2026): San Francisco (+12.1%), Anaheim (+11.0%), Philadelphia (+10.1%).
- International demand: AirDNA reported international STR demand about 12% below the prior-year spring level, with Canadian inbound travel showing the steepest decline.
What it means for hosts: supply and demand are growing at roughly the same pace, so occupancy gains must come from better positioning, not market lift. Our top Airbnb markets roundup (see Related Resources) helps you compare regions.
Platform share: Airbnb vs. Vrbo vs. direct
Airbnb accounts for about half of U.S. professionally managed vacation rental reservations, according to KeyData's Q1 2026 data as reported by The Host Report. Direct bookings are the share losing ground.
- Reservation share: Airbnb 50% (up from 46% a year earlier and 45% in 2024), Vrbo 20% (flat), direct bookings 23% (down from 26%).
- Revenue share: Airbnb 37% (up from 34%), direct 35% (down from 39%), Vrbo 24% (flat).
- Vrbo promotions: over 40% of Vrbo's Q2 2026 bookings came from supplier-funded promotions, up from about a third in Q1, per Rental Scale-Up.
- Vrbo growth: bookings grew 12% and revenue grew 14%, according to the same coverage.
What it means for hosts: direct bookings generate a larger share of revenue (35%) than of reservations (23%), which suggests direct guests book higher-value stays. At the same time, Vrbo's host-funded discounting means the lower-fee channel is not always the cheaper one. Our Airbnb vs. Vrbo comparison (see Related Resources) goes deeper.
Airbnb fee statistics
Most Airbnb hosts now pay a single host-only service fee of 15.5% of the booking subtotal, taxes excluded. This replaced a model in which hosts typically paid about 3% and guests paid a separate fee in the mid-teens.
- Host-only fee: 15.5% of the subtotal, which includes the nightly rate, cleaning fee and other host-set fees.
- Rollout: software-connected hosts migrated on April 13, 2026; independent hosts have moved country by country since May-June 2026, with final waves on September 15 and October 13, per Hostfully's tracking.
- Progress: roughly half of active listings had transitioned by Airbnb's Q2 2026 call, with completion expected by year-end.
- Revenue impact: an unadjusted listing absorbs roughly a 12.9% revenue reduction compared with the old structure; many hosts raise Airbnb-channel prices by about 15% to keep the same payout.
What it means for hosts: your payout per booking falls unless you adjust price, and your cap rate and cash-on-cash models need the new fee. For a full explanation, read our breakdown of how much Airbnb takes and our Airbnb management fees guide for 2026.
Regulation statistics
Regulation has changed supply sharply where it is strict. New York City's Local Law 18 has been enforced since September 5, 2023, and public reporting shows Airbnb listings falling from roughly 22,000 in August 2023 to about 2,300 by early 2024.
- NYC Local Law 18: requires registration, host presence during the stay and a two-guest limit; entire-apartment short-term rentals are effectively barred in most buildings.
- Registered listings: just over 3,000 by mid-2025, compared with roughly 38,000 listings in early 2023, according to public reporting summarized on Wikipedia.
- Penalties elsewhere: operating without a required permit commonly costs from several hundred to $10,000 or more per violation, according to a 2026 state-by-state legal guide.
What it means for hosts: supply can fall by an order of magnitude when rules tighten, which can raise occupancy for compliant operators but eliminate non-compliant ones. Check your jurisdiction first; our New York short-term rental regulations guide shows what a strict regime looks like.
Product and AI statistics
Airbnb's 2026 product direction is toward AI-assisted hosting, personalized listing presentation and an expanded service catalog. The Summer Release, announced May 20, 2026, changed how listings are created and presented.
- Smart Setup: cuts listing creation from nine steps to one by generating amenities, titles and descriptions from an address.
- Personalization: listing and review highlights are personalized per guest.
- House rules: hosts select from a standard menu, and custom rules require Airbnb approval, which can affect damage-claim documentation.
- AI pricing: Airbnb leadership described an AI-powered pricing model in development as one of the biggest single growth levers.
What it means for hosts: accurate photos, amenities and house rules matter more when AI selects what each guest sees.
What these numbers mean for hosts
The headline takeaway is that Airbnb is healthy while individual hosts face a tougher math problem. Platform revenue and bookings are growing, but U.S. supply growth roughly matches demand growth, fees have risen to 15.5% for most hosts, and larger homes are outperforming smaller ones.
Our take: if you own one or two properties, focus on four things: price for the new fee structure, maintain Guest Favorite quality, benchmark against local comps rather than national averages, and diversify beyond one channel. Awning manages 20,000+ vacation rental properties across all 50 states, and the properties that outperform tend to be the ones with active pricing, strong reviews and multi-channel distribution. If you would rather not manage it yourself, that is what we do.
Frequently Asked Questions
How many Airbnb listings are there in 2026?
Airbnb reports more than 9 million active listings worldwide, according to its Q4 2025 shareholder letter, and more than 5 million hosts. The U.S. share varies by data source; AirDNA tracked about 1.68 million available short-term rental listings in the U.S. in January 2026, across all platforms.
How much revenue does Airbnb make?
Airbnb generated $12.2 billion of revenue and $2.5 billion of net income in 2025. In Q2 2026, revenue rose 17% to about $3.6 billion and net income was $816 million.
What is the average Airbnb occupancy rate in 2026?
AirDNA forecasts U.S. short-term rental occupancy of about 57.4% for 2026, roughly in line with the pre-pandemic average of 57.0%. Occupancy varies widely by market and season; January 2026 occupancy was 48.4%.
What is the average Airbnb nightly rate?
Airbnb's global average daily rate was $183.73 in Q2 2026. In the U.S., AirDNA's January 2026 review showed an ADR of $246.62 across tracked STR listings. Local comps matter more than any national average.
How much does Airbnb charge hosts in 2026?
Most hosts pay a single 15.5% host-only service fee on the booking subtotal, with the rollout completing through year-end 2026. It replaced the older split model of about 3% from hosts and a separate guest fee.
How many nights were booked on Airbnb in 2025?
Airbnb reported 533.0 million nights and seats booked in 2025, up 8% from 2024, and 148.3 million in Q2 2026, up 10% year over year.
Is Airbnb market share growing?
Yes, according to KeyData's Q1 2026 data, Airbnb accounted for about 50% of U.S. professionally managed vacation rental reservations, up from 46% a year earlier, while direct bookings fell to 23% from 26%.
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Related Resources
Sources
Airbnb Q4 2025 Shareholder Letter; Airbnb Q2 2026 Form 10-Q (via StockTitan); Rental Scale-Up coverage of Airbnb Q4 2025, Airbnb Q2 2026 and Vrbo Q2 2026 results; AirDNA 2026 midyear outlook (July 8, 2026) and January 2026 review (via StayFi); KeyData Q1 2026 data via The Host Report; Hostfully Airbnb host-fee guide (2026); The Host Report coverage of the Airbnb 2026 Summer Release and Q2 earnings; public reporting on NYC Local Law 18 of 2022; 2026 state-by-state arbitrage legal guide. All figures are paraphrased and rounded.
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