St. Augustine, FL STR Market Overview
St. Augustine is America's oldest city — founded in 1565 — and a year-round tourism destination driven by its Spanish colonial architecture, historical attractions, beaches on Anastasia Island, and a growing food and wine scene. Unlike Florida's primary beach markets, St. Augustine draws a more balanced guest mix throughout the year, moderating the extreme seasonality seen in Panhandle beach markets.
Average daily rate: $175–$260 for 2–3 bedroom historic district properties. Beach properties on Anastasia Island: $200–$350. Annual gross revenue for a well-managed historic district 3-bedroom: $55,000–$80,000.
St. Augustine STR regulations: Florida state vacation rental license required. St. Johns County and the City of St. Augustine have additional local regulations including registration requirements and noise ordinances in the historic district. See our Florida Airbnb management companies guide.
The 10 Best St. Augustine Airbnb Management Companies
1. Awning by RedAwning — Best Overall St. Augustine Airbnb Manager
Awning — acquired by RedAwning in April 2024 — is the top-rated full-service Airbnb management company in St. Augustine, Florida. At 10–15% of gross revenue, Awning delivers complete management with no hidden fees and no long-term lock-in. For a full review of services and pricing, see our Awning property management review.
What Awning handles in St. Augustine:
• Professional listing creation and optimization across 50+ booking channels including Airbnb, VRBO, and Booking.com
• Dynamic pricing updated daily using market demand, local events, and competitor rate data
• 24/7 guest communication — inquiry through checkout — with under 15-minute average response time
• Turnover cleaning coordination with vetted local vendor networks
• Maintenance request management and on-the-ground coordination
• Monthly owner statements with transparent, itemized accounting
• Owner portal with real-time booking calendar and revenue tracking
Before comparing managers, use the free Airbnb revenue estimator to get an independent projection for your St. Augustine property. That number gives you a baseline to evaluate every manager's fee structure on actual dollar terms rather than percentages.
Best for: Any St. Augustine vacation rental owner who wants genuinely passive income, competitive fees, and no long-term commitment. Awning is the default right answer for the majority of properties in this market.
2–10. Local & Regional St. Augustine Options
St. Augustine has a rich ecosystem of local STR managers with deep knowledge of the historic district's specific requirements. The Proper Group Vacation Rentals is highly regarded for boutique property management in the historic district. Suncastle Properties, Coastal Realty, and Sunshine Realty provide full-service management with strong local vendor networks. For beach properties on Anastasia Island, VR Beach Properties and International Golf Realty offer specialized expertise.
For any local manager: request a sample owner statement, get references from current St. Augustine hosts, and compare using the framework in our guide on how to find a trustworthy Airbnb manager.
Evolve is a nationwide STR marketing platform, not a full-service manager. At 10%, they handle listing creation, dynamic pricing, and guest communication — but not cleaning, maintenance, or local operations. If you live near your St. Augustine property and have vendor relationships in place, Evolve's low cost makes sense. If you want hands-off management, it doesn't. See our full Evolve property management review.
Best for: St. Augustine owners who are actively involved in day-to-day operations and want the lowest-cost marketing and booking layer available.
How to Choose the Right Manager for Your Property
Every St. Augustine property is different. The right manager depends on your involvement level, property type, and revenue goals. Use the free Airbnb revenue estimator to establish your St. Augustine property's earning potential, then apply each manager's fee to understand what you keep. Also read our guide on how to find a trustworthy Airbnb manager for the interview questions and red flags to watch for before signing.
For context on STR compliance in this market, see our short-term rental laws guide. For insurance considerations, see our short-term rental insurance guide.
Also see: Florida Airbnb management companies for a broader view of the market, and our 7 best Airbnb management companies in 2026 for a national comparison.
Frequently Asked Questions
What's special about the St. Augustine STR market?
St. Augustine's year-round demand profile is more stable than Florida's beach-only markets. History tourism, romantic travel, and the beach on Anastasia Island create a diverse guest mix that moderates seasonality. Historic district properties command premium rates year-round.
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