Awning connects you with full-service long-term rental property managers nationwide. At no cost to you.
HomeRiver Group manages 40,000+ homes, offering comprehensive single-family and small multifamily rental property management. Pricing starts at 5%.
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Market overview
The market for long-term rental property investors in Santa Monica, CA is highly competitive and lucrative. With its desirable location near the beach and proximity to Los Angeles, there is a strong demand for rental properties. The high cost of homeownership in the area makes renting an attractive option for many residents, resulting in a steady stream of potential tenants. Additionally, the city's strict rent control laws provide stability and protection for landlords. However, the market can be challenging for investors due to the high property prices and limited inventory, requiring careful research and strategic investment decisions.
Tenants and employers
Santa Monica, CA is a vibrant coastal city with a diverse population that attracts a wide range of tenants. The demographics of tenants in this area typically include young professionals, students, and families. The city is home to major employers such as Google, Snapchat, Hulu, and Universal Music Group, which provide a strong job market and attract a highly educated workforce. Additionally, the proximity to Los Angeles and its entertainment industry offers opportunities for those working in the film and television sector. Overall, Santa Monica's tenant demographics and nearby major employers make it an attractive location for long-term rental property investors.
Rental laws and regulations
In Santa Monica, CA, tenants have rights under state, local, and federal law, including the right to privacy, safety, habitability, and freedom from harassment and discrimination. Most tenants have eviction protections, and rent increases during their tenancy are generally limited by law. Landlords are required to maintain their properties, and tenants in rent-controlled units have additional rights and protections. The Santa Monica Rent Control Law regulates how much a landlord can increase a tenant's rent and prohibits eviction of tenants in rent-controlled units unless the landlord has a just-cause reason under the law. Santa Monica also has an anti-harassment law, relocation assistance ordinance, and anti-discrimination laws to protect tenants.
Rental property management
Long-term rental property management in Santa Monica, CA can provide valuable solutions and services for long-term rental property investors. With its expertise in the local market, property management companies can effectively market and advertise rental properties, screen potential tenants, handle lease agreements and rent collection, and ensure timely property maintenance and repairs. This allows investors to maximize their rental income, minimize vacancies, and have peace of mind knowing that their properties are being professionally managed.
Properties and features
In Santa Monica, CA, long-term rental property investors can expect a variety of property types ranging from apartments and condos to single-family homes. Tenant-desired amenities often include proximity to the beach, access to outdoor recreational activities, parking spaces, in-unit laundry facilities, and modern appliances. Additionally, properties with pet-friendly policies and close proximity to shopping, dining, and entertainment options are highly sought after by tenants in this area.
Market overview
Tenants and employers
Rental laws and regulations
Rental property management
Properties and features
Why choose Awning
Awning introduces you to best property managers at the best rates for your long-term (12+ month lease) property, nationwide.
How Awning Serves Investors
Rest well knowing your property is handled by an experienced team.
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1,000’s
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What you can get with Awning
Caring for your property
HomeRiver Group’s team ensures that the property receives routine maintenance to get top rents and low vacancy.
Finding tenants
Getting low vacancy rates takes accurate pricing, attractive properties, quick showings and solid tenant placement.
Managing the operations
We communicate and support tenants and owners with quick communication and clear reporting.
Unlock your home’s potential
Schedule a call to learn more about Awning’s premier property management matching services.
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FAQ
What Is Rental Property Management and What Does It Involve?
Rental property management is a multifaceted service that handles the day-to-day operations of real estate properties on behalf of owners or investors. The scope of tasks involved can vary widely, but generally includes tenant placement, rent collection, maintenance and repairs, financial reporting, and ensuring legal compliance. By employing a rental property management service, property owners can offload these responsibilities to focus on their investment strategy, confident that their assets are being well-managed and optimized for maximum profitability.
How Much Do Property Management Companies Charge?
The cost of property management services can vary widely based on location, the number of properties you own, and the range of services you require. Typically, companies charge a monthly management fee that ranges from 8% to 12% of the rental income. Additional charges may apply for services like tenant placement, eviction proceedings, or special maintenance projects. It's important to be aware of these potential fees and factor them into your budget when considering a property management company.
Is Hiring a Property Management Company Worth the Cost?
Hiring a property management company often presents a value proposition that outweighs the fees involved, especially for investors with multiple properties or those who live far from their investment properties. The company handles a range of tasks that can be time-consuming and complex, such as tenant placement, maintenance, and legal compliance. By outsourcing these responsibilities, property owners can free up time, reduce stress, and often even increase the profitability of their investments through better tenant retention and efficient operations.
What Are the Legal Requirements for Managing a Rental Property?
Managing a rental property comes with a host of legal requirements that vary by jurisdiction but commonly include adhering to fair housing laws, state-specific landlord-tenant laws, local building codes and lease agreements. Property owners are responsible for ensuring a habitable environment, properly handling security deposits, and giving appropriate notice for entries and evictions. Failure to comply can result in hefty fines or legal action, making it crucial for property owners to be well-versed in the laws that apply to them or to hire a knowledgeable property management company.
How Do Property Managers Screen Tenants?
Property managers typically employ a rigorous tenant screening process to ensure they place high-quality tenants in your property. This often includes credit checks, employment verification, rental history review, and sometimes even criminal background checks. The aim is to find tenants who are financially responsible, reliable, and likely to adhere to the terms of the lease agreement, thus minimizing risks like late payments, property damage, or legal issues for the property owner.
What Is Included in a Typical Property Management Contract?
A standard property management contract typically outlines the scope of services provided, fees and payment structures, and the responsibilities of both the property manager and the owner. Common services include tenant placement, rent collection, maintenance, and financial reporting. The contract also usually specifies the conditions for termination, liability limitations, and how disputes will be resolved. Understanding these key elements can help property owners set expectations and safeguard their interests.
How Do Property Managers Handle Maintenance and Repairs?
Property managers typically handle both routine maintenance and emergency repairs to keep the property in optimal condition. They often have a network of trusted contractors and service providers to quickly address issues such as plumbing leaks, electrical faults, or HVAC problems. Depending on the contract, property managers may either consult the owner for approval on significant repairs or have a pre-set budget for unapproved maintenance activities. This ensures timely interventions, minimizes property damage, and enhances tenant satisfaction.
What Types of Insurance Do I Need for a Rental Property?
For rental properties, it's advisable to have a range of insurance coverages to mitigate various risks. The most common is landlord insurance, which generally covers the property, legal costs, and even some income loss. Additional coverages like liability insurance, natural disaster insurance, and rent guarantee insurance can provide extra layers of protection. Having the right insurance portfolio ensures you are well-covered against unforeseen events that could otherwise be financially devastating.
How Do Property Managers Deal with Evictions?
Property managers are well-versed in the complexities of eviction laws, which vary by state. When eviction becomes unavoidable, they initiate the process by serving the required legal notices to the tenant. If the issue is not resolved, they proceed with filing the eviction with the court, representing the owner in hearings, and coordinating with law enforcement to reclaim the property if necessary. By entrusting this delicate and often time-consuming process to a property manager, owners can ensure they are in full compliance with the law while minimizing financial loss.
What Financial Reports Will I Receive with a Property Manager?
When you work with a property manager, you can expect to receive a variety of financial reports to keep you updated on the performance of your investment. These commonly include monthly income statements, expense reports, and balance sheets. Additionally, many property management firms offer year-end tax statements and reports that can be seamlessly integrated into your accounting software. This financial transparency helps you to monitor the profitability of your property and make informed investment decisions.
How Are Rental Rates Determined?
Rental rates are meticulously calculated based on a variety of factors, including the property's location, size, amenities, and the current market conditions. Property managers often use advanced software tools alongside traditional methods such as comparative market analysis to set a competitive yet profitable rental rate. This ensures your property remains appealing to prospective tenants while maximizing your return on investment.
What Marketing Strategies Do Property Managers Use?
Property managers employ a multi-faceted approach to marketing vacant units, leveraging both digital and traditional platforms. This typically includes listing properties on popular rental websites, using social media advertising, and even implementing search engine optimization (SEO) techniques to draw organic traffic. Traditional methods like signage and print ads might also be used, depending on the target demographic and location.
How Is Tenant Retention Handled?
Tenant retention is a strategic focus for property managers, as a stable tenant base helps ensure consistent rental income. Key strategies include timely and effective communication, prompt addressing of maintenance requests, and periodic check-ins to gauge tenant satisfaction. Incentives like lease renewal bonuses or upgrades may also be offered to encourage long-term stays.
Can a Property Manager Handle Multiple Types of Properties?
Yes, many property managers have the expertise to manage a diverse portfolio of real estate assets, ranging from residential and commercial properties to vacation rentals. However, it's crucial to ensure that the management company has a proven track record in each type of property you own, as each comes with its own set of challenges and regulations.
What Happens if I Want to Sell My Rental Property?
If you decide to sell your rental property, most property management companies offer assistance in the sales process, ranging from property valuation to facilitating viewings for potential buyers. Some companies may even have in-house real estate agents to guide you through the transaction. It's important to review your management contract to understand any fees or notice periods required for terminating the management service.
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